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HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
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<?xml version="1.0"?>
<api>
  <query-continue>
    <embeddedin geicontinue="10|Stub|14033" />
  </query-continue>
  <query>
    <pages>
      <page pageid="715" ns="0" title="Town" contentmodel="wikitext" pagelanguage="en" touched="2015-09-13T20:51:49Z" lastrevid="215785" counter="8287" length="381" />
      <page pageid="756" ns="0" title="Crimson Order" contentmodel="wikitext" pagelanguage="en" touched="2016-06-01T04:40:27Z" lastrevid="158559" counter="99805" length="1403" />
      <page pageid="757" ns="0" title="Great Colony" contentmodel="wikitext" pagelanguage="en" touched="2015-02-10T01:00:37Z" lastrevid="177966" counter="10486" length="268" />
      <page pageid="4281" ns="0" title="Spiral HQ" contentmodel="wikitext" pagelanguage="en" touched="2015-02-24T01:41:19Z" lastrevid="195574" counter="26429" length="1391" />
      <page pageid="5227" ns="0" title="Vog" contentmodel="wikitext" pagelanguage="en" touched="2015-05-19T01:11:30Z" lastrevid="203770" counter="46052" length="718" />
      <page pageid="10679" ns="0" title="Haven Treasury" contentmodel="wikitext" pagelanguage="en" touched="2015-02-10T01:00:37Z" lastrevid="182592" counter="15673" length="270" />
      <page pageid="10790" ns="0" title="World Lockdown Tournament" contentmodel="wikitext" pagelanguage="en" touched="2015-02-10T08:25:06Z" lastrevid="193276" counter="4435" length="2782" />
      <page pageid="11041" ns="0" title="Spiralspy" contentmodel="wikitext" pagelanguage="en" touched="2015-10-29T01:53:40Z" lastrevid="61237" counter="20196" length="321" />
      <page pageid="13154" ns="0" title="Captain Ozlo" contentmodel="wikitext" pagelanguage="en" touched="2017-03-05T03:14:59Z" lastrevid="226475" counter="23530" length="1245" />
      <page pageid="13477" ns="0" title="King Tinkinzar" contentmodel="wikitext" pagelanguage="en" touched="2015-11-09T02:01:53Z" lastrevid="226371" counter="33649" length="958" />
    </pages>
  </query>
</api>